Kipp Sherry – Corporate Magician Who Turns Trade Show Booths Into Attractions
What happens when you combine professional magic, marketing knowledge, business strategy, and trade show experience?
You get Kipp Sherry – Corporate Magician.
Based in Boise, Idaho, Kipp Sherry has spent decades developing a unique approach to corporate entertainment. He isn’t simply a magician who performs at business events. Kipp understands that magic can be a powerful marketing toolwhen it is designed around a company’s message, products, services, and sales objectives.
With a Bachelor’s degree in Business Administration, Kipp brings something unusual to the world of corporate magic: a genuine understanding of business and sales. His presentations can be customized to help companies communicate their message while entertaining and engaging potential customers.
Magic Meets Marketing
Kipp’s philosophy is simple: entertainment should accomplish more than just getting people to laugh.
When magic is incorporated into a corporate marketing strategy, it can help a company capture attention, start conversations, communicate a message, and create memorable experiences.
That’s especially valuable in today’s crowded business environment.
Whether it’s a product launch, sales meeting, corporate event, VIP gathering, or trade show, Kipp creates presentations designed around the client’s objectives. His website describes his approach as one that can “draw a crowd, keep a crowd and sell a crowd.”
That makes Kipp particularly interesting to marketing professionals, meeting planners, event planners, exhibitors, and trade show marketers.
The Trade Show Booth Attraction
Trade shows can be challenging.
Hundreds—or even thousands—of attendees walk past exhibitor booths competing for their attention. Companies spend significant amounts of money on booth space, displays, promotional materials, travel, staffing, and lead-generation strategies.
So how do you get people to stop?
Give them a reason to stop.
That’s where Kipp Sherry’s trade show magic comes into play.
Kipp positions his corporate magic as a way to make an exhibitor’s booth the main attraction. His trade show services are designed to bring more people to the booth, create qualified conversations, and ultimately help generate more sales.
And there’s an important distinction here.
Kipp isn’t simply standing in a booth doing tricks.
His marketing background allows him to use magic as a visual and interactive communication tool. He has explained that trade show magic can be customized as a visual aid to a sales presentation, while helping exhibitors attract and engage attendees.
That changes the role of the magician.
Instead of being an entertainment expense, the magician can become part of the exhibitor’s marketing strategy.
Attract. Engage. Educate. Remember.
A successful trade show experience is about more than getting someone to walk into your booth.
You want them to:
STOP.
ENGAGE.
LEARN.
REMEMBER.
And ideally…
BUY.
Magic has a natural advantage because people are curious. When something impossible appears to be happening right in front of them, people want to know more.
That curiosity creates an opening for conversation.
Kipp’s specialty is combining that curiosity with the client’s marketing message, helping transform an ordinary trade show interaction into something attendees are more likely to remember.
A Corporate Magician With a Business Mind
Perhaps the most fascinating thing about Kipp Sherry is that he understands both sides of the equation.
He’s a magician, but he also understands business, marketing, sales, and customer engagement.
His company, Kipp Sherry Magic & Marketing, reflects that philosophy. He has even created original magic and marketing tools, including effects designed specifically for business and promotional applications.
That combination makes Kipp a fascinating example of how the art of magic can move beyond traditional entertainment.
Magic can become:
- Experiential marketing
- Trade show attraction
- Product demonstration
- Sales presentation enhancement
- Customer engagement
- Brand awareness
- Corporate entertainment
- Lead generation
- Memorable event experiences
Featured Guest on Our Magic Universe
This is exactly the kind of thinking that makes Kipp Sherry such an interesting person to feature on Our Magic Universe.
Our Magic Universe isn’t just about performing tricks.
It is about exploring the people, ideas, businesses, history, creativity, technology, and imagination surrounding the magical arts.
Kipp represents an important intersection between MAGIC and MARKETING.
For magicians, he offers ideas about turning the art of magic into a business.
For marketers, he demonstrates how entertainment and experiential marketing can help capture attention.
For meeting and event planners, he provides another way to create memorable experiences.
And for trade show exhibitors, he demonstrates how a magician can potentially turn an ordinary booth into a destination.
That is a pretty magical combination.
Kipp Sherry – Corporate Magician.
Magic + Marketing + Business + Trade Shows.
That’s definitely something worth talking about.
Interested in Corporate Magic?
If you’re a meeting planner, event planner, marketing professional, trade show exhibitor, business owner, or magician interested in the intersection of magic and business, Kipp Sherry is a name worth knowing.
Learn more about Kipp’s work at CorpMagician.com.
And if you’re interested in being interviewed by MagicBrad on the Our Magic Universe video livestream, reach out and become part of the conversation exploring the people who make the magical arts so fascinating.